Another Tomato Farm Takes on FDA, Claims $11 Million in Damages

We recently reported here that a South Carolina family-owned tomato farm had sued the United States Food and Drug Administration (FDA) in South Carolina federal court in Beaufort, alleging that the agency was negligent in its issuing of a 2008 nationwide tomato recall.  Seaside Farm, Inc. v. United States, C.A. No. 9:11-cv-1199-CWH (D.S.C. May 2011).  The FDA issued that recall over fears that tomatoes were the source of salmonella contamination, though, ultimately, the outbreak was traced to a source other than tomatoes.  Well, another tomato farm has since joined in filing suit.

Law360.com reports that Williams Farms Produce Sales, Inc., which grows more than 500 acres of tomatoes in South Carolina and Florida every year, filed suit alleging that it lost $11 million as a result of the recall that later proved to be unnecessary.  The latest suit, which was filed less than one month after the Seaside Farm’s complaint, was filed in federal court in Charleston.  Williams Farms Produce Sales, Inc. v. United States, C.A. No. 2:2011-cv-1399 (D.S.C. June 2011).  Lexology.com reports hat the latest complaint includes causes of action of negligence, defamation, slander of title, product disparagement, unconstitutional taking, and violation of unfair trade practices law, for which the tomato grower seeks actual damages in excess of $11 million, special damages, compensatory damages, treble damages, attorneys’ fees, and costs.

These two lawsuits could be the firsts of many, and they certainly demonstrate that the amount of potential damages alleged against the FDA could be staggering.  MiamiHerald.com and FloridaFarmers.org have reported that Florida farmers estimated they lost $60 million as a result of the recall, and that national numbers could be $140 million or more.  They also report that previous attempts in 2008 to acquire voluntary compensation from the government to offset the losses failed, and as such, litigation was almost certain to follow.

South Carolina Tomato Farmer Sues Feds Over Recall

A South Carolina family-owned tomato farm recently sued the United States Food and Drug Administration under the Federal Tort Claims Act  seeking to recoup damages it suffered from the 2008 nationwide tomato recall over fears of salmonella contamination.  Seaside Farm, Inc. of St. Helena Island filed suit in federal court in the U.S. District Court for the District of South Carolina.   The complaint alleges causes of action of negligence, violation of the takings clause, violations of the South Carolina Unfair Trade Practices Act, and defamation.  Seaside Farm, Inc. v. United States, C.A. No. 9:11-cv-1199-CWH (D.S.C. May 2011).

According to the complaint, Seaside Farm cooperated with and and assisted in all audits and inspections of its operation prior to the start of the tomato season in 2008 and passed all inspections.  Then, in June of 2008, “at the precise time when South Carolina tomatoes are coming to market, the FDA announced a national recall of all tomatoes in the U.S.” (See South Carolina news coverage of the 2008 recall here ).  The complaint goes on to say that the FDA “improperly assumed” that tomatoes were the source of the curent salmonella outbreak, though following the recall, the FDA ultimately conceded that tomatoes were not the source the salmonella contamination.  At that point, however, Seaside Farm says the damage was done.  It seeks compensation for loss of its property, in the form of its 2008 tomato crop, as well as other general and special damages.

The FDA Law Blog reports that though the FDA issued a nationwide warning in June of 2008 for consumers to refrain from eating tomatoes, later, certain types of peppers were identified as the likely culprit of the salmonella outbreak.  The FDA thus lifted its tomato ban, but not before significant damage was done.  There was significant fallout, with some predicting that litigation likely would most certainly ensue.   According to FDA Law Blog, statutory law directs the Government Accountability Office to submit a report to Congress that reviews “new or existing mechanisms available to compensate persons for general and specific recall-related costs when a recall is subsequently determined by the relevant agency to have been an error,” and that “considers models for farmer restitution implemented in other nations in cases of erroneous recalls.”  Such provisions may fall short of the expectations of small businesses like Seaside Farm, who took the brunt of the error.

South Carolina Wins $327 Million from Drugmaker in Unfair Trade Practices Suit

Earlier this month, the State of South Carolina was awarded $327 million in damages from drugmaker Janssen Pharmaceutica, Inc., a Johnson & Johnson subsidiary, under the state’s Unfair Trade Practices Act for deceptive marketing of its anti-psychotic drug, Risperdal.  The suit alleged that the company had, for years, sent deceptive letters to doctors in which the company downplayed the links between Risperdal and diabetes.  As we previously reported here, South Carolina could have received upwards of $3 billion dollars from the suit, as the State Attorney General argued that every single prescription, sample box or “Dear Doctor” letter written since the 1990s could constitute a violation of the law worthy of a $5,000 penalty.

It was in April that the South Carolina jury found the drugmaker to be responsible.  Only recently did Spartanburg County’s Judge Roger Couch determine the amount that the company would be responsible for paying the state.  Charleston’s The Post and Courier reported that Judge Couch, in his order, wrote that Janssen knew that its drug was associated with health problems and that it intentionally hid those studies.  He said the company “systematically set about in a concerted effort to conceal that information and to manipulate the information available to the public for the purpose of protecting or improving its market share.”

The award reportedly marks the largest penalty for breaking the South Carolina Unfair Trade Practices Act and also represents the state’s largest award in a drug marketing case.  Bloomberg.com reports that on June 3, Janssen officially announced that it will appeal Judge Couch’s order.  It maintains that  company fully disclosed Risperdal’s health risks and that it properly marketed the anti-psychotic medicine.

As we previously reported, this South Carolina case is not the first of its kind.  A Pennsylvania case was dismissed in June, and another case in West Virginia was dropped in December.  A case in Pennsylvania, however, ended with a jury’s awarding of $257.7 million to the state for the drug company’s alleged offenses similar to those addressed in Judge Couch’s recent order.  As with the recent South Carolina verdict, Janssen has appealed the Pennsylvania verdict and maintains it acted properly.

The Four Loko DJ Action

We are pleased to announce that Selective Insurance Company of South Carolina was bold enough to write coverage for Phusion Projects, LLC, the company that formerly manufactured Four Loko as we once knew it.  Four Loko took all the hard work out of mixing alcohol and caffeine at the bar by combining the two in the  manufacturing process.  Yet Law 360 informs us Selective filed a DJ  action in Illinois to clarify that there are certain suits it will not defend, based on a defense that the policy was not in force when the “bodily injury” alleged in several lawsuits occurred.

There seems to be very little of interest (at least at first glance) in the declaratory judgment complaint other than what we have previously blogged about in a prior Four Loko related post.  Namely, Selective probably thought it was pretty safe (okay, somewhat safe) insuring this company since the beverage was merely a manufacturing of an aftermarket process.    Moreover, although a DJ is always a good idea, as it puts lawyers to work who were previously not occupied, it remains to be seen whether this DJ will be effective.  After all, Selective insured Phusion while it was manufacturing Four Loko and placing it in the stream of commerce.  The dates of bodily injury in these cases may not be determinative.  There certainly will have to be some scintillating discovery on dates of manufacture, lot numbers and dates of distribution before the lawyers reach the salacious details of surrounding the consumption of the Four Loko.

We don’t claim to be actuaries (Oh, that we had made that choice), but we would be interested to know from our legion of actuary readers how one would price products liability insurance for products such as Four Loko.  We imagine the underwriter would gather some documents and get some input from actuarial and legal departments and the following exchange takes place:

UW: So, what are the chances for a lawsuit coming into being here?  I mean, this seems to be a pretty safe product.  Caffeine.  Alcohol.  There’s some kind of tagline about “blackout in a can” that’s somewhat troubling though.

Actuarial: [Speaking unintelligible secret mathy language]

In-house Lawyer: [Wearing a polo shirt, chinos, and no socks] I would put our chances at being sued at greater than 90%.  Actuary, can you account for that in your pricing?

Actuarial: [Emitting a series of beeps]

In-house Lawyer: Don’t forget to account for the irresponsibility co-efficient of drunk young adults.

And eventually, a premium is settled upon that becomes a second-guessed business decision, and indirectly punishes innovation in the alcoholic energy drink market.  Perhaps this is a good thing.

Revisiting The Unreasonably Dangerous Undergarment

Generally, when a matter originating from South Carolina reaches a level of national discussion, we don’t find the news coverage to be entirely favorable. Much of that criticism is undeserved. We must confess, though, that our fair state is not immune to litigious ridiculousness. Indeed, suits brought by unreasonable Plaintiffs still percolate through our court system.

Today, dear readers, we revisit the case of the dangerously defective bra.

Take for example, the very recent Bennett v. Hanesbrands, Inc., No. 2-11-0613, 2011 WL 1459213 (D.S.C. Apr. 15, 2011). At the time of our initial post, the complaint was made in state court. However, the defendants removed the case, as defendants often do, and the plaintiff’s attorney filed a motion to remand, arguing that the purported permanent discoloration of his client’s skin was worth less than $75,000. Presumably, the Plaintiff sought to avoid federal court due to the mandatory scheduling order, expert deadlines, and other work that must go into the litigation of a case in federal court. Judge Norton, after analyzing the complaint, decided that the facts alleged in the complaint could in fact support diversity jurisdiction, because the Plaintiff capped the value of only one cause of action, rather than on all her causes of action alleged. Accordingly, he denied the Plaintiff’s motion for remand, and the case stay with the feds.

Judge Norton did not recite the facts set forth in the state court complaint, a copy of which is available on PACER as well as here [PDF]. However, our faithful readers will recognize that we previously blogged about this suit, prior to its removal, in which Ms. Bennett pleaded that “the defendants knew or should have known that the bra was an inherently dangerous product.”

Obviously, the counsel for the plaintiff knew or should have known that if a defendant spots a chance to remove a lawsuit, it likely will. Hanesbrand and Wal-mart did so in March, and it seems that recoverable damages on the face of the complaint were in excess of $75,000.

Judge Norton ended his opinion with an invitation to the plaintiff: “should plaintiff wish to voluntarily dismiss her case without prejudice, the court would be pleased to entertain such a motion.” We’ll see what happens. Perhaps the defendants will be happy to litigate in federal court and force the plaintiff to expend some resources on discovery and expert reports. I’m certain that permanent skin discoloration would support some significant expert work. Now that this is a federal case, it will be easier to track, but the lesson to be learned here, is, to make sure to plead that in no event are recoverable damages in the entire matter more than $75,000, lest you find yourself in federal court.

South Carolina Seeks Billions in Suit for Alleged Deceptive Marketing of Drug

A Spartanburg, South Carolina judge is set to decide how much money Janssen Pharmaceutica, Inc., a Johnson & Johnson subsidiary, should pay the state for what the jury found to be deceptive marketing by the company of its antipsychotic drug Risperdal. Last month, a jury agreed with attorneys for the State of South Carolina that the drug manufacturer had violated the state’s Unfair Trade Practices Act by sending misleading letters to approximately 7,200 South Carolina doctors downplaying the links between Risperdal and diabetes. South Carolina law provides for potential penalties of $5,000 for each offense, and since attorneys for the state argued that every single prescription, sample box or “Dear Doctor” letter written since the 1990s may constitute a violation of the law, the number could reach into the billions of dollars.

South Carolina’s suit is the fourth case of its kind to go to court. We previously reported here on a similar case tried in Louisiana. In that case, the jury awarded a $257.7 million verdict against the drugmaker. The jury found that the company had sent 7,604 “Dear Doctor” letters and made a total of 27,542 sales calls in which its sales representatives claimed Risperdal was safer than competing antipsychotic drugs such as Eli Lilly’s Zyprexa and AstraZeneca’s Seroquel. The Louisiana jury assessed penalties of $7,250 for each violation. Of the other two cases, the Pennsylvania case was dismissed in June, and another case in West Virginia was dropped in December.

As reported by TheState.com, Janssen has appealed the Louisiana verdict, although representatives have reportedly not yet decided whether they will do the same with this latest South Carolina jury verdict. That likely will depend on the dollar number reached by the Spartanburg County judge. We’ll continue to follow this case and report on Judge Couch’s ruling.

Star Wars Prequels Unreasonably Dangerous and Defective, South Carolina Federal Court Finds

Although though we were perplexed to see a federal court address the issue, we can’t say we disagree with today’s opinion from the U.S. District Court for the Western District of South Carolina, which found that the three Star Wars prequels were “unreasonably dangerous and defective” as a matter of law. See Kurtz v. George Lucas, Lucasfilm Ltd., and Indus. Light & Magic, No. 2011-1138-THX (W.D.S.C. April 1, 2011). After hearing cross motions for summary judgment, the court denied the Lucas Defendants’ motion for summary judgment and granted the Plaintiff’s motion finding no genuine issue of material fact as to the films’ defects.

The facts were these: In 2007, Plaintiff Danny Kurtz found himself at his local video store in Seneca, South Carolina browsing through the racks of new DVDs. His young seven year old son, Milo, pleaded with his father to buy him some action movies. Dutifully acquiescing to the request, Plaintiff bought him the prequels: 1999’s The Phantom Menace, 2002’s Attack of the Clones, and 2005’s Revenge of Sith. At the time of the purchase, neither the Plaintiff nor his son had seen the films. (“Somehow, I made it through the last decade without seeing those movies,” the Plaintiff testified at his deposition, although he later acknowledged his familiarity with the films’ generally poor reviews.). Although the purchase was “against his better judgment,” he relented only because of the joy he felt his child might experience in being introduced to the Star Wars universe, a delight the Plaintiff recalled from his own youth in the early 1980s. After a marathon weekend viewing of all three prequels, the Plaintiff and his son experienced nausea, confusion, light-headnesses, shortness of breath, tinnitus, and a “foreboding sense of ennui.”

Plaintiff brought suit individually and on behalf of his minor son against George Lucas and several corporations, asserting various tort theories, including negligence and strict products liability. Plaintiff also asserted a novel “tortious interference with childhood memory” cause of action on his own behalf, arguing that the release of the prequels had destroyed his ability to reminisce his own younger days and his youthful enjoyment of popular culture. (The alienation of affection claims of Plaintiff’s spouse, Carrie, were settled for an undisclosed sum.).

In their joint answer, the Lucas Defendants asserted the affirmative defenses of contributory negligence, assumption of risk, unclean hands, and equitable estoppel, essentially arguing that Plaintiff knew or should have known of the films’ lack of artistic merit and was thus barred from asserting any tort claims based upon his viewing of same. See In re: The Last Airbender, 523 F. Supp. 2d. 147 (N.D. Ga. 2010); In re: Ishtar Litig., 111 F.2d 102 (9th Cir. 1988).

In denying the defense motion for summary judgment, the court rejected the Defendants’ reliance on In re: Bob Dylan Live Performance Litig., 867 F.3d 539 (S.D.N.Y 2006), in which that court held that a once talented artist can devolve and become so well known in the community as a disappointment that damages are not recoverable as a matter of law. See also Shyamalan v. United States, 543 F.3d 129 (6th Cir. 2008). In distinguishing Dylan, the South Carolina court observed that while Bob Dylan’s decline had been gradual over a period of years, the decay of the Star Wars franchise was sudden and immediate (and preceded by nearly two decades of engendered good will prior to the prequels’ release in 1999).

The court then granted the Plaintiff’s motion for summary judgment, noting in a single paragraph order that the films were “unreasonably dangerous and defective as a matter of law.”

The case is also notable for a few other procedural rulings made by the court:

  • The court quashed the Defendants’ deposition subpoena to actress Natalie Portman, who the court decided had “already suffered enough.”
  • Finding the issue nonjusticiable and incapable of resolution by the judiciary, the court denied Plaintiff’s request to issue a declaration that Han Solo had, in fact, shot first.
  • Earlier in the case, the court had dismissed Plaintiff’s state law Unfair Trade Practices Act claim which was premised upon the casting of Hayden Christensen as Anakin Skywalker in the second and third prequels. In so doing, the court noted that the Unfair Trade Practices Act claim was merely an attempt to assert an improper negligent casting cause of action, a claim which the South Carolina Supreme Court had only last year abrogated in the Watchmen litigation. See Moore v. Snyder, 572 S.E.2d 492, 652 S.C. 19 (2009).
  • The court denied the Defendants’ request to consolidate the case with a similar North Carolina matter arising from a Charlotte family’s viewing of 2008’s Indiana Jones and the Kingdom of the Crystal Skull.

Suit Alleges "Harmful and Dangerous" Bra Caused Plaintiff’s Permanent Skin Discoloration

Our beautiful home state of South Carolina is no stranger to unusual lawsuits. See here, for example, for coverage of one of our inmate’s “$63,000,000,000 billion dollar” lawsuit against Michael Vick. But there are other unique suits. A South Carolina product liability lawsuit filed in late January, though far from the level of absurdity of the Vick suit, arguably qualifies as odd.

Charleston’s The Post and Courier reports that a Berkeley County woman has filed suit, just shy of the three-year statute of limitations, against Hanes Corporation and Wal-Mart Stores, in which she alleges that a black bra she purchased at her local Wal-Mart permanently discolored her skin. The story has generated some considerable discussion among South Carolinians, who have posted many, many comments to the article. The “odd product performance” complaint sets forth negligence, breach of warranty, strict liability, and failure to warn causes of action, and alleges that the plaintiff “could not appreciate the danger the Hanes bra posed to her.”

According to the complaint, the plaintiff bought the black Hanes bra at Wal-Mart, wore it, and noticed a dark discoloration of the skin on her shoulders tracing exactly where the straps had been. Her local attorney, Jarrell Wigger, apparently granted an interview to The Post and Courier after filing the claim. He told the newspaper that the dyes used in the Hanes bra were defective, allowing them to “bleed out,” leaving his client with “skin discoloration [that] is permanent and persists to date.” He described the skin discoloration as “burnt” or dark in color.

We will continue to monitor the case for any interesting developments. For us, it’s the “permanent” part that doesn’t seem to make sense. Sure, it’s foreseeable that a new pair of unwashed dark jeans or unwashed bathing suit might “bleed out” onto a wearer’s skin, but to be absorbed by the skin permanently just seems unlikely. Then again, if this plaintiff still has the markings more than three years after her first wear, maybe her situation is, indeed, unique.

South Carolina Supreme Court Re-Issues Opinion in which it Reversed $18 Million Products Liability Verdict

We here at Abnormal Use previously reported on that on March 15, 2010 the South Carolina Supreme Court reversed an $18 million jury verdict against Ford Motor Company, finding that the trial court erred in admitting the testimony of two of the plaintiffs’ experts and admitting evidence of prior sudden acceleration accidents. Watson v. Ford Motor Co., No. 26786, — S.E.2d —, 2010 WL 916109 (S.C. Mar. 15, 2010). Yesterday, the South Carolina Supreme Court “reissued” this opinion, substituting the most recent opinion in the place of the one cited above, after considering Plaintiffs’ and Ford’s motions to clarify and Plaintiffs’ motion for rehearing, all of which were filed after the original opinion. Watson v. Ford Motor Co., No. 26786 (S.C. Sept. 13, 2010).

The difference between the two opinions — the March 15, 2010 opinion and the September 13, 2010 opinion — is that the Court considered an additional issue on appeal presented by Ford. After the jury returned a verdict in favor of Plaintiffs at the trial of this matter, Ford filed post-trial motions, including one for judgment notwithstanding the verdict (“JNOV”). The trial court denied all of Ford’s post-trial motions and on then appeal, it appears that the Court did not consider whether the trial court erred in denying Ford’s JNOV motion. On Plaintiffs’ and Ford’s motions for reconsideration, the South Carolina Supreme Court considered this issue and found that the trial court did err in denying Ford’s JNOV motion.

The September 13, 2010 opinion included its previous analysis of all the issues in the March 15, 2010 opinion that found the trial court erred in qualifying Bill Williams as an expert on cruise control, qualifying Dr. Anderson as an expert on alternative designs, finding that Dr. Anderson’s theory regarding EMI as the cause of the sudden acceleration met the reliability requirements, and admitting evidence of similar incidents involving sudden acceleration in Explorers. In addition to the above, in the re-issued opinion, the Court found that because Plaintiffs’ experts did not present admissible evidence, they “failed to present a case for products liability” because there was no evidence that the cruise control system was defective or unreasonably dangerous. Further, the Court found that Plaintiffs “failed, as a matter of law, to prove an alternative feasible design with respect to the vehicle’s cruise control system” and were entitled to judgment notwithstanding the verdict. The South Carolina Supreme Court therefore found that as a result of all four of the trial court errors, it must reverse the jury’s verdict and enter judgment in favor of Ford.

Justice Costa M. Pleicones, who concurred in a separate opinion in the March 15, 2010 decision, now concurs in part and dissents in part in a separate opinion. Justice Pleicones concurred, as before, with the points made by the majority, merely suggesting that he would have reached the same result by a different route. However, in the September 13, 2010 opinion, Justice Pleicones dissents with the new part of the opinion that finds that Ford was entitled to JNOV, stating that there was evidence in the record to support the trial court’s denial of Ford’s JNOV motion. That evidence consisted of a colloquy between Dr. Anderson and Ford’s counsel in which Dr. Anderson opined that to a reasonable degree of engineering certainty that electrical interference was the cause of the sudden acceleration. Justice Pleicones stated that he would have reversed and remanded.

Finally, as noted by Brain Comer of South Carolina Products Liability Law Blog yesterday, the Court added an additional footnote in its discussion of whether the court erred in admitting Dr. Anderson’s testimony as to both an alternative feasible design and his EMI theory. This footnote cited to the recent opinion in which the Supreme Court adopted the risk-utility test as the exclusive test in products liability design cases — which we discussed here.

What, then, is the significance of this “re-issued” opinion? The prior opinion, as is this one, was instructive on the duties of the trial court as a gatekeeper of the admission of evidence and vividly illustrated how critically important competent expert testimony is to the prosecution of products liability cases. What the most recent opinion adds is that when the appellate court properly strips improper expert testimony from the case, they stand ready to not only remand for a new trial but also outright reverse a trial court’s decision and dismiss it.

South Carolina Adopts the Risk-Utility Test as the Exclusive Test in Products Liability Design Cases

In a recent landmark decision, the South Carolina Supreme Court brought some welcome clarifications its products liability jurisprudence. Branham v. Ford Motor Co., — S.E.2d —-, No. 26860, 2010 WL 3219499 (S.C. Aug. 16, 2010). That case centered around a 2001 accident involving a 1987 Ford Bronco. The driver was transporting several children, none of whom were wearing seat belts, to her house. The driver took her eyes off of the road at which time a tire left the roadway. The driver overcorrected, causing the vehicle to roll over, ejecting the Plaintiff’s young son. Plaintf filed his lawsuit against Ford and the driver on behalf of his son in the Hampton County, Carolina a venue previously ranked as a “judicial hellhole.”

Of particular note was the court’s decision to join the majority of States that employ the risk-utility test as the exclusive test to be used in a products liability design case. For a plaintiff to successfully advance a design defect claim, he must show that the design of the product caused it to be “unreasonably dangerous.” Under the risk-utility test, this is accomplished by considering numerous factors, including the usefulness and desirability of the product, the cost involved for added safety, the likelihood and potential seriousness of injury, and the obviousness of danger. It also comes with the attendant requirement that Plaintiff show a feasible alternative design. The court rejected Plaintiff’s position that he could prove a design defect by resort to either the risk-utility test or the consumer expectations test, the latter of which is met by showing that the product is unreasonably dangerous to the consumer or user given the conditions and circumstances that foreseeably attend use of the product. That test is more appropriately used for manufacturing defect cases. For design defects, on the other hand, the focus is properly on whether the product was made safe enough, or whether the manufacturer’s failure to adopt a particular design feature proposed by a plaintiff was, on balance, right or wrong, which is the core concern of the risk-utility balancing test.

The court was careful to point out that merely because a product can be made safer, does not mean that a design defect case should see the light of day in front of a jury. To the contrary, most any product can be made safer, and there is danger incident to the use of any product. Hence, a plaintiff must present evidence of a design flaw, show how plaintiff’s alternative design would have prevented the product from being unreasonably dangerous, and include considerations of cost, safety and functionality associated with the alternative design. Here, Plaintiff had actually met the standards set forth under the risk-utility analysis such that the case did not warrant reversal on this issue. However, there were other factors that led the court to reach its decision to reverse and remand for a new trial.

Two evidentiary rulings and the inflammatory nature of Plaintiff’s counsel’s closing argument led to the decision to reverse and remand. First, the court considered introduction of post-manufacture evidence. Whether a product is defective must be measured against information known at the time the product was placed into the stream of commerce. Hence, post-manufacture evidence, or evidence that was not known or available at the time of distribution, is generally inadmissible. Plaintiff was described by the court as “unrelenting” in the pursuit of post-distribution evidence to the point that the error of the lower court in admitting such evidence was not considered harmless. The court noted the policy benefits of such a rule to encourage the continued testing and evaluation of products after initial manufacture and not judge the manufacturer through the lens of hindsight.

Second, the court considered evidence of similar incidents. Such evidence is admissible where there is a substantial similarity between the other incidents and the accident in question, tending to prove or disprove some fact in controversy. Because this type of evidence may be “highly prejudicial,” there is a stringent standard for admissibility requiring a plaintiff to present a factual foundation for the court to determine that the other accidents were substantially similar to the accident at issue. Additionally, such similar incidents must pre-date the manufacture of the product. Here, introduction of Plaintiff’s voluminous evidence of post-manufacture rollover data was error even where the accidents were substantially similar.

Finally, as to Plaintiff’s closing argument, Plaintiff relied heavily on inadmissible evidence, inviting the jury to base its verdict on passion rather than reason. Plaintiff wanted Ford to be punished for harm to both Plaintiff and others, reciting numerous times the number of people killed or severely impaired each year in Ford rollover accidents and contending that Ford found the numbers to be acceptable. Inviting a jury to punish a defendant for other nonparties or strangers to the litigation is forbidden.

Another significant clarification is the court’s holding that, where one claim is dismissed and the dismissal rests on a common element shared by the companion claim, the companion claim must also be dismissed. Here, Plaintiff had alleged claims of both negligence and strict liability in tort. Regardless of the theory on which Plaintiff seeks recovery, he must prove (1) that he was injured by the product, (2) that the product, at the time of the accident, was in essentially the same condition as when it left the hands of the defendant; and (3) that the injury occurred because the product was in a defective condition unreasonably dangerous to the user. Over and above this, a negligence theory merely imposes the additional burden on a plaintiff of demonstrating that the defendant failed to exercise due care in some respect, placing the focus on the manufacturer’s conduct. Because the trial court dismissed the strict liability claim finding the seat belt sleeve was not in a defective condition unreasonably dangerous as a matter of law, it should have also dismissed the companion negligence claim. The fault-based component of negligence is simply of no consequence where there is no showing that the product was defective and unreasonably dangerous.

Not surprisingly, the decision is already the subject of blog commentary. Our friends at the South Carolina Products Liability Law Blog have authored a list of “Ten Takeaways from Branham v. Ford Motor Company“, with which we here at Abnormal Use agree.