Marketing vs. The Market: A Debate About Bilingual Warnings

A few weeks ago, we commented upon the recent Florida case of Farias v. Mr. Heater, Inc., — F. Supp .2d —, No. 09-CIV-23789, 2010 WL 4814660 (S.D. Fla. Nov. 19, 2010) to start a discussion on bilingual warnings and what, if any, duty a manufacturer has to provide them. In so doing, we questioned what, if any, responsibility a manufacturer should have to provide bilingual warnings here in the United States, since the country has no official language and prides itself on its rich cultural and linguistic diversity.

Friend of the blog and John Marshall Law School professor Alberto Bernabe recently responded to our post on his own blog, and he made a number of interesting points. Just as the Farias court did, Professor Bernabe focused on the issue of marketing. The Farias court held that the heater manufacturers had no duty to provide a warning in Spanish in part because the heaters had not been marketed directly to a Spanish-speaking population, distinguishing the case factually from an earlier decision in a Florida federal court, Stanley Indus., Inc. v. W.M. Barr & Co., Inc., 784 F. Supp. 1570 (S.D. Fla. 1992), in which the product had been directly marketed to a Spanish-speaking population.

Professor Bernabe asked the following question in response to the Farias decision and our post:

If we are ready to say that we should recognize a duty if the product is marketed to a specific audience, is it that much of a leap to say we should recognize a duty if the product is marketed in a particular market. By this I mean, there are specific areas in this country that are known to be centers of foreign populations. And if there is a great example of this it is Miami! Let’s face it, Miami is a bilingual city. A large portion of the city is known as “Little Havana.” Everyone knows this. So is it really that burdensome to suggest that labeling should be different for that market?

His question, therefore, is whether the concept of duty in this situation should be based on marketing, or just market. As Professor Bernabe himself appears to acknowledge, this would absolutely extend the concept of duty beyond reasonable limits. Miami is the easy case – there are parts of the city in which road signs are written only in Spanish.

But what about places like New York City, where huge populations of non-English speakers are concentrated in particular areas, but also run right into each other? For years the areas of the city known as “Little Italy” and “Chinatown” have been separated by little more than about a half a city block. There is also a huge Puerto Rican population in the city, along with countless other pockets of peoples of different nationalities and language in that city.
If we were to focus on the “market” itself, rather than the “marketing,” then manufacturers that sell any product in New York City would have to hire the United Nations to translate warnings into virtually every language spoken on the earth. Any manufacturer who bought advertising time on a national basis on the networks would have similar problems.

We’re not suggesting there is an easy solution. While we think there needs to be a reasonable limit to the duty imposed on manufacturers, it would also be unreasonable for us to say that manufacturers should be able to stick their collective heads in the sand and ignore the fact that there are people in this country who can’t read or understand English. For now, the marketing issue seems to be the best we have.

(Back in November, we interviewed Professor Bernabe as a part of our Abnormal Interviews series. You can read that interview here.).

Florida Federal Court Rules Manufacturers Have No Duty to Provide Bilingual Warnings

The United States has always been known as a “melting pot,” a place where people from all over the world come and settle and bring their food, culture, and language with them. What does this “melting pot” designation, however, mean for manufacturers, especially in a country where there is no official language? What duties do they have to people who do not speak or read English.

This was precisely the issue before the Southern District of Florida in the case of Farias v. Mr. Heater, Inc., et al., No. 09-CIV-23789, 2010 WL 4814660 (S.D. Fla. Nov. 19, 2010). On February 5, 2009, Plaintiff Lilybet Farias (“Plaintiff”), a naturalized American citizen who was Cuban-born, purchased two heaters from a Home Depot in Miami, Florida to heat her home during a cold snap. One heater was manufactured by Defendant Mr. Heater, Inc., and the other by Defendant Enerco Group, Inc. Plaintiff spoke little English and could read almost no English. Other than understanding the word “caution,” which was printed throughout the user’s manual, she could not understand any of the words on the heater’s packaging or read the users’ manuals.

Plaintiff took the two heaters home and hooked them up to propane tanks. She put one in her living room, two or three feet away from her sofa, and one in her bedroom. After watching television in her living room, she turned that heater off, turned on the heater in her bedroom and went to sleep. Later, she woke up when smoke from a fire in her living room woke her up. Her home suffered significant fire and smoke damage as a result.

Plaintiff filed suit against the two manufacturers of the heaters, as well as Home Depot. She sued the defendants on theories of negligent failure to warn and strict liability. The defendants filed for summary judgment. As the Southern District of Florida outlined:

A manufacturer must take reasonable precautions to avoid reasonably foreseeable injuries to the users of its products and thereby assumes a duty to convey to the users of that product a fair and adequate warning of the dangerous potentialities of the products so that the user, by the exercise of reasonable care, will have a fair and adequate notice of the possible consequences of the product’s use or misuse.

Nevertheless, Florida cases make clear that a manufacturer will not be held liable for damages in products liability cases, even if its warning is inaccurate, if the person did not read the warning or label, since in that case proximate cause cannot be established. As a result, the Court framed two issues before it: First, whether a manufacturer has a duty to provide warnings in Spanish, and second, whether a Spanish-speaking plaintiff can establish proximate cause when she cannot read English warnings provided by a manufacturer.

The Court held that, as a matter of law, the manufacturers of the heaters had no duty to provide bilingual warnings in this case. The Court distinguished the facts of Farias from a previous case, Stanley Industries, Inc. v. W.M. Barr & Co., Inc., 784 F. Supp. 1570 (S.D. Fla. 1992) in which the court imposed such a duty, because in Farias, the heaters at issue in the case were not marketed specifically to a Spanish-speaking population. The Court also noted that there was no statute imposing such a duty on manufacturers.

The Court also held that “any purchaser of the Heaters manufactured by Mr. Heater and Enerco who read the instructions would have understood the clear an unambiguous warnings not to sue the Heaters indoors in an enclosed space.” Relevant to the Court’s decision was the fact that Plaintiff had failed to further investigate the proper use of the heaters, despite her understanding of the word “caution.” She also understood the words “danger,” “warning,” and “stop.” In the words of the Court, “it would be improper to find such clear warnings inadequate because Plaintiff here was not well-versed in English and did not investigate the danger to which she had been alerted in the use of the Heaters.” In fact, the Court found that Plaintiff’s failure to seek out additional explanation was “willful ignorance . . . certainly akin — if not precisely the same — as refusing to read the warnings at all.” The Court granted summary judgment to the defendants on the cause of action for failure to warn.

Finally, the Court also held that the defendants were entitled to summary judgment on the strict liability cause of action because Plaintiff could not establish that either heater had been defectively designed.

The issue of bilingual warnings on consumer products will be an issue to watch in the future. This decision is an important one, because if manufacturers are required in the future to provide bilingual instructions and warnings, what languages are included? Spanish might be the obvious first step, but where would the line be drawn? If warnings are posted in Spanish and French, for instance, but the injured party is Korean, will the manufacturer be found negligent in a failure to warn case? Courts and legislatures need to be wary of imposing overly burdensome requirements on manufacturers in this area.

The Unreasonably Dangerous Artichoke

Fellow blog The Hot Dish had an interesting post recently about a diner suing a restaurant owned by the Hillstone Restaurant Group because he was not properly instructed on how to eat an artichoke. Mr. Carvajal, the diner in question, ate the actual leaves of the artichoke, leading him to experience severe abdominal pain due to the leaves being lodged in his small bowel.

The Hot Dish asks the right question: “To what extent should restaurants be liable for the foods they serve?” For instance, should diners be warned not to eat the bones of barbecue ribs?

Other blogs have also provided commentary on this case; a post in the Miami New Times points out that Mr. Carvajal is a doctor originally from Cuba, and suggests that perhaps, he should have known better. Word of Mouth also posted on the suit, commenting that it raises questions about the balance between “helpfulness and over-familiarity” by servers. But perhaps the best commentary on the case from a legal standpoint comes from a post by On Point, which analyzes the negligence case Mr. Carvajal will be attempting to make against the restaurant as follows:

Florida, like other states, uses a “reasonable expectation” test in unfit food cases. A preparer of food “has the duty of ordinary care to eliminate or remove in the preparation of the food he serves such harmful substances as the consumer of the food, as served, would not ordinarily anticipate and guard against,” the Florida Court of Appeals said in Zabner v. Howard Johnson’s, 201 So.2d 824 (1967).

Carvajal, though, can’t recover damages for unfit food since there was nothing harmful per se in the artichoke he was served. It is not what he ate that allegedly caused his injury, but how he ate it.

***

Carvajal would have a better case if his server had given him incorrect instructions on how to eat an artichoke. As the case stands now, it would expose a restaurant to liability any time a server does not explain to a customer how to eat a lobster, relieving the customer of responsibility for asking the simple question, “How do I eat this?”

While I agree with this analysis as a whole from a public policy standpoint, I’m not sure it isn’t what Mr. Carvajal ate that wasn’t the problem–he ate the entire leaf of the vegetable, instead of just the meat inside it. For my part, that’s a what and not a how as On Point describes it. But to burden restaurants and servers with explaining to each diner how to eat his food–from shrimp to ribs to bone-in steak–would be to expand the concept of duty in a negligence action far beyond the scope that the law–and common sense–ever intended.

Recent Florida Decision Related to Chinese Drywall Liability — Will it lead the way in other litigation?

On November 5, 2010, Judge Glenn Kelley of the 15th Judicial Circuit for Palm Beach County, Florida ruled in favor of defendant homebuilders on homeowners’ claims that Chinese drywall installed in their houses was defective resulting in economic loss and personal injuries. Bennett v. Centerline Homes Inc., No. 50 2009 CA 014458 (15th Jud. Circuit Fla.) [PDF].

The Wall Street Journal here provides a history of the issues that have resulted from the installation of Chinese-drywall in American homes and the resulting litigation associated with those problems. This article also provides a brief summary of the Bennett decision and poses the question whether it “could set a template for other judges to use to adjudicate drywall cases across the country.” Homebuilders hope so.

This court made several determinations that will be helpful to homebuilders in lawsuits around the country — that is if other courts will follow the principles applied by Judge Kelley. First, Judge Kelley provides that there are two applications of the economic loss rule in Florida — contractual privity economic loss rule and products liability economic loss rule. The Court found that the second, products liability economic loss rule, did not apply to the tort claims asserted by plaintiffs because it only applies where the defect in the product causes damage to the product but does not cause personal injury or damage to other property. Plaintiffs here assert the opposite — no damage to the drywall but personal injury and damage to other property. Despite this ruling, the Court did find that the first application of the economic loss rule — contractual privity economic loss rule — applied here. The Court found that since the damages sought by the homeowners arose out of the contract they entered with homebuilders, traditional contract damages must be applied to the economic losses suffered by the plaintiffs.

Second, Judge Kelley dismissed plaintiffs’ claims for private nuisance because there is no case law relied on by plaintiffs that “support the contention that a nuisance may exist absent a defendant’s exercise of its property rights.” Third, Judge Kelley ruled that strict liability does not apply to improvements to real property as improvements to real property are not considered products and that homebuilders are not in the distributive chain of a product, thus cannot be held strictly liable. This last ruling may be the most significant and, if adopted by other courts in Chinese drywall cases, will work to the advantage of homebuilder defendants in these cases.

Defense Verdict in Latest Big Tobacco Case

According to this recent piece in the Montreal Gazzette, of all publications, a Florida jury last week found that two of the nation’s tobacco giants, Philip Morris and R.J. Reynolds, were not responsible for causing a man’s laryngeal cancer after he smoked an average of 1.5 packs of cigarettes per day for 37 years. The case was Willis v. RJ Reynolds & Philip Morris USA.

This was the latest trial in the series of “Engle progeny” cases, as we previously discussed here, wherein approximately 8,000 Florida smokers have filed lawsuits against tobacco companies in the wake of a 2006 Florida Supreme Court ruling. Howard Engle, a Miami doctor and smoker, lent his name to a class action law suit that represented approximately 700,000 ill or deceased Florida smokers. In that case, $145 billion in punitive damages was awarded to the plaintiffs. The decision was later overturned by the state’s appellate court and supreme court, both of which held that the award was excessive.

The ruling allowed plaintiffs in the class to file individual lawsuits against tobacco companies. Interestingly, it also allowed findings of the original jury pertaining to causation, addiction of cigarettes, negligence, and breach of implied warranty to stand, thus significantly reducing the plaintiffs’ burden of proof in these cases. This ruling was hotly contested by the tobacco industry, which argued that allowing one jury to rely on findings of a separate jury raises due process issues. Subsequently, in July, the U.S. Court of Appeals for the 11th Circuit issued its ruling in Brown v. R.J. Reynolds Tobacco Co., 611 F.3d 1324 (11th Cir. 2010) [PDF], which established limits on plaintiffs’ referencing the Engle case in meeting their burden of proof at trial. (See R.J. Reynolds’ press release on this ruling here.). Tobacco companies have argued that courts have since failed to fully comply with this ruling.

This most recent trial, which lasted three and a half weeks, was actually the second time the case was tried. The first trial reportedly resulted in a mistrial when one juror wanted to award the plaintiff $50 million, and other jurors wanted to award $12 to $15 million. The Plaintiff, who was 16 years old when he began smoking, said that he began his days by smoking a cigarette and that he sometimes would wake in the middle of the night to smoke. His lawyers reportedly said that he tried to quit several times by leaving his cigarettes in his car when he went to work. The defense argued at trial that the Plaintiff made a conscious decision to continue to smoke, even after becoming aware of health risks.

After the defense victory, Philip Morris issued a statement, wherein a representative said that this verdict “shows that juries recognize that plaintiffs are responsible for their own smoking decisions. . . Even with rulings by the trial court that gave the plaintiff an unfair advantage in violation of Florida law and due process, the verdict for the defense shows that Philip Morris USA still has powerful defenses.” This certainly was an important victory for the tobacco industry, which has otherwise been hit with a series of big losses in these cases.

Judge-Made Law: Florida’s "Dangerous Instrumentality" Doctrine

The dangerous instrumentality doctrine is nothing new in products law. What is different about Florida’s doctrine, however, is that “it is the only state to have adopted this rule by judicial decree,” as noted by the recent case Salsbury v. Kapka, 41 So. 3d 1103 (Fla. Ct. App. 2010). Other states have held that the issue is one for the jury to decide.

In Salsbury, the Court considered whether an all-terrain vehicle, or ATV, is a “dangerous instrumentality” under Florida’s tort law, a designation that would impose strict liability upon the owner of the ATV who entrusts it to a second person who in turn negligently operates it and causes injury to a third party.
Cars, as the decision pointed out, are the gold standard for dangerous instrumentality, because they are dangerous to others when used for their “designated purpose.” In a prior decision, Meister v. Fisher, 462 So. 2d 1071 (Fla. 1984), the Florida Supreme Court designated golf carts as dangerous instrumentalities based on three factors that liken them to cars: (1) they fit the statutory definition of “motor vehicle,” (2) they are heavily regulated by statute, and (3) there is extensive evidence as to the causes and consequences of golf cart accidents.
But what of ATVs? The Court of Appeals remanded the case, because there was not enough expert testimony or evidence in the record about the nature and extent of ATV injuries. The Court pointed out the peculiar nature of Florida’s judge-made law: that to decide an issue of law, the court actually needed factual testimony:

As such, the trial court should, in theory, have been able to resolve Kapka’s motion without any specific proffer of evidence. Nevertheles, we believe Meister compels a contrary result. Evidence of a vehicle’s danger in its normal operation is essential before a court may extend the dangerous instrumentality doctrine, and the trial court’s failure to produce an evidentiary record was error.

There is a key difference between cars, and “vehicles” like ATVs and golf carts: who drives them. Laws about whether or not a driver’s license is required to operate a golf cart or an ATV vary widely (or sometimes go unenforced, in my experience), which means that minors and others who probably shouldn’t be driving a grocery cart can use them with impunity.
If Child is driving, it is likely that Parent is the owner, opening Parent up to strict liability if and when Child hurts Third Party. This is the danger from a legal standpoint, of course. And under the three-part test outlined by Florida courts, the list of “dangerous instrumentalities” has the potential to grow exponentially. It’s a good thing that it rarely snows in the Sunshine State.

Big Tobacco Takes Another Hit

A Florida jury recently ordered two cigarette companies to pay a total of $26.6 million to the widow of a longtime smoker who died of lung cancer after smoking for more than 50 years.

The verdict, handed down on March 24, was the latest in a string of “Engle progeny” cases to be submitted to Florida juries in recent years. Engle v. R.J. Reynolds was a landmark class-action lawsuit filed in 1994 against makers of cigarettes, in which a Florida jury awarded the plaintiffs $145 billion. This award was subsequently overturned by the Florida Supreme Court in 2006.

However, in doing so, the court reportedly did allow the approximately 700,000 Florida smokers in that class to pursue their claims individually. In addition, the state supreme court actually allowed the findings of the original jury pertaining to causation, addiction of cigarettes, negligence, and breach of implied warranty to stand, thereby reducing the burden of proof required in these subsequent actions. This likely has served as a significant advantage for plaintiffs’ counsel, who go to trial without having to jump the causation hurdle. As a result, the defendants’ strategy is also limited.

Of the 13 Engle progeny cases to reach juries in the last 13 months, plaintiffs have won 11. Counsel for the tobacco companies have alleged that each of these cases raises constitutional issues, though, because allowing one jury to rely on the findings of a prior jury that are totally unrelated to the individual smoker at each trial is in violation of both Florida law and due process.

Representatives for Philip Morris have said it will appeal the jury’s latest verdict on the grounds that the trial court improperly eliminated the majority of the plaintiff’s burden of proof. However, as of now, at least, it appears as though the latest will be one of a continuing string of verdicts to strike blows to the tobacco industry.

Florida Court Finds Exclusion of FDA Recall Harmless Error

Last week, a Florida appellate court affirmed a defense verdict in a products liability case despite finding that the trial court had erred by excluding evidence. The evidence that was excluded was that the U.S. Food and Drug Administration had later banned the substance at issue, ephedrine, some six years after the Plaintiff took it. In that case, Webster v. Body Dynamics, Inc., the appellate court found the exclusion constituted harmless error, in part because of the Plaintiff’s successful introduction of evidence indicating the risks of ephedrine through an FDA witness. See — So.3d —-, No. 1D08-5114, 2010 WL 624182 (Fla. Ct. App. Feb. 24, 2010) [PDF].

The Plaintiff, a twenty six year old university student at the time of the alleged injury, suffered a stroke in the summer of 1998. For four months prior to the stroke, he had been taking Super Mini/Mini Thin Natural pills, dietary supplements containing ephedrine alkaloids, which were later banned in 2004 by the FDA. The Plaintiff sued the manufacturer and the retail establishment at which he had purchased the pills. The defendants’ theory was, in part, that young men occasionally have strokes for unexplained reasons, and the appellate court noted that “[t]he jury apparently concluded this was one such case.” (Bolstering the defense theory was the fact that no ephedrine was found in the Plaintiff’s system at any time after the stroke.).

Both before and during trial, the judge refused to take judicial notice of the ban or otherwise permit evidence of it to be heard by the jury. The appellate court found that in excluding evidence of the ban the trial court “arguably” erred because such evidence can be introduced to establish that a later-recalled product was defective at the time of the litigated injury, even if that injury occurred before the recall. However, the court found that any error was harmless. In so doing, the court noted that the jury “may well have concluded that there was no convincing proof that ephedrine was in the plaintiff’s system when he suffered the stroke.” It also referenced the detailed testimony of Dr. Parisian, an FDA official who recounted the FDA’s pre-1998 public warnings on ephedrine and the substance’s risks, including the risk of adverse effects, such as strokes, in young people taking the substance. Dr. Parisian also testified that with each pill the Plaintiff had ingested more than three times the amount of ephedrine that she considered “unreasonably dangerous” in such supplements. Nevertheless, the appellate court rejected the the notion that Dr. Parisian should have been able to testify to the ban:

. . . Dr. Parisian’s testimony conveyed in great detail the health and safety concerns that underlay the FDA’s proposal to adulterate dietary supplements containing ephedrine alkaloids in excess of eight milligrams per pill, and ultimately led to the ban of dietary supplements (but not other over-the-counter medications) containing any ephedrine alkaloid at all. Dr. Parisian testified unequivocally that manufacturers continued to market dietary supplements containing ephedrine at levels not recognized as safe and effective by the FDA. She opined in no uncertain terms that the pills Mr. Webster allegedly consumed were “unreasonably dangerous.” The testimony that strokes had been associated with ephedrine use was uncontroverted.

Dr. Parisian’s testimony explained to the jury the reasoning behind the eventual ban of dietary supplements containing ephedrine, and the entire rationale eventually set forth in the text of the rule effecting the ban. The appellant has not demonstrated a reasonable probability that proof of the ban itself would have led to a different result.

See id. at *2 (Footnotes omitted).

The majority’s ruling drew a dissent from Justice Thomas, who argued that “[a] mandatory recall and ban is relevant evidence and demonstrates a product’s design defect, even where the recall and ban is issued after the date of the product’s manufacture.” Presumably, there’s still time for the Plaintiff to appeal this decision, so perhaps the Florida Supreme Court will address the issue.

Companies Aren’t Liable for Other Companies’ Products . . . Except in California

It may seem elementary that in terms of product liability law and litigation, manufacturers cannot be deemed liable for the alleged actions or inactions of third-party companies over which the manufacturers have no ownership interest or control. Not so, according to one recent case in California, which has inspired many plaintiffs to go after big-name drug manufacturers in the pharmaceutical industry.

The California appellate court holding, which has sparked considerable controversy and disdain within the legal and pharmaceutical industries and in courts throughout the country, was issued in November of 2008. Conte v. Wyeth, Inc., 168 Cal. App. 4th 89, 85 Cal. Rptr. 3d 299 (Cal. Ct. App. 2008). Conte involved the use of metoclopramide, a drug which had been sold by Wyeth as Reglan before going off patent and becoming subject to manufacture in generic forms. A user of one of these generic medications alleged that as a result of prolonged use of the drug, she developed tardive dyskinesia, a debilitating and incurable neurological disorder. She filed suit, not against the manufacturer of the generic drug or the doctor who prescribed it, but against the deep-pocketed manufacturer of the name-brand form of the drug.

The Conte court broke new ground with its holding:

We hold that Wyeth’s common-law duty to use due care in formulating its product warnings extends to patients whose doctors foreseeably rely on its product information when prescribing metoclopramide, whether the prescription is written for and/or filled with Reglan or its generic equivalent. The risk of harm is foreseeable to Wyeth.

As such, even though it was undisputed that the plaintiff had not consumed a product manufactured by Wyeth — indeed, it was a product of its competitor — and undisputed that Wyeth did not provide labels for or sell the product at issue, Wyeth essentially was held liable for the alleged negligence of another. This California court opinion has, however, been universally rejected by courts throughout the country, all of which apparently recognize the dangers of extending liability to one company for the actions of another.

Most recently, nearly identical issues were addressed in a federal district court in Florida. Levine v. Wyeth, Inc., — F. Supp. 2d —, No. 8:09-CV-854-T-33AEP, 2010 WL 456773 (M.D. Fla. Feb. 10, 2010). The Levine plaintiff, just as the Conte plaintiff had before him, conceded that he never ingested Reglan or any other product made by the defendant, but claimed instead that he developed tardive dyskinesia as a result of use of the generic form of the drug. Relying on the Conte opinion, he alleged theories of negligent misrepresentation, fraud, negligence, strict liability, and breach of warranty.

The plaintiff claimed that doctors, pharmacists, and patients, in prescribing or being prescribed prescription drugs, rely on information provided by companies like Wyeth. The defendant, in turn, simply argued that it could not be held liable under any of the plaintiff’s causes of action as a matter of law because the plaintiff never used its product.

The Florida court sided with Wyeth, granting its motion for summary judgment as to all causes of action:

The holding in Conte is not binding on this Court, and runs counter to the overwhelming majority of case law, including that of Florida. The Court cannot impose a duty of care on Defendants here where the generic manufacturers are responsible for the contents of their label, and where the Defendants lacked direct control as to the contents of that label.

The court cited additional case law in support of its ruling, which set forth that “it is aphoristic that a plaintiff cannot prevail on [product liability claims] unless the plaintiff establishes that the product which allegedly caused the plaintiff’s injury was manufactured or sold by the defendant.” Florida and other state courts throughout the country still abide by the rational approach to product liability law — that a company is liable for its own actions or inactions, but not for those over whom it has no control. While this California court opinion remains controlling authority in that state, though, it surely will inspire additional plaintiffs to give it a shot.

Florida Federal Court Addresses Watercraft Warnings

Product warnings can be clear, they can be ambiguous, they can be sufficient, but if they are not placed where they can be seen, then they may be all for naught. This remains true when the product at issue is a watercraft. In Thomas v. Bombardier Recreational Prods., Inc., the court denied in part the defendant manufacturer’s motion for partial summary judgment because although the warning would have been visible to a watercraft’s driver, it may not have been so easily seen by a passenger. See — F. Supp. 2d —-, No. 2:07-CV-730-FtM-29SPC, 2010 WL 326113 (M.D. Fla. Jan. 21, 2010). Thus, in that case, the jury will decide the issue.

The case arose out of a May 2007 accident during which an 18 year old female Plaintiff was injured after falling off a personal watercraft (i.e., a jet ski) manufactured by the defendant, Bombardier. She apparently had not planned to ride a watercraft that day until she encountered some friends at the beach who had their own watercraft. In fact, she had never ridden a watercraft before the day of the accident, which she communicated to her friend, the owner of the craft. Wearing a bikini and a life jacket (but no other protective clothing or gear), she, as the passenger, held onto the driver’s waist by way of his life jacket straps. At some point during the ride, she lost her grip and fell backwards into the water. As a result of the fall, she suffered internal injuries which resulted in several surgeries. Plaintiff testified that she herself saw no warning labels.

The personal watercraft did feature warnings under its handlebars (which the court noted were “in front of the driver”), the relevant portions of which read:

WARNING

To reduce the risk of SEVERE INJURY DEATH:

WEAR PROTECTIVE CLOTHING. Severe internal injuries can occur if water is forced into body cavities as a result of falling into water or being near jet thrust nozzle. Normal swimwear does not adequately protect against forceful water entry into lower body opening(s) of males or females. All riders must wear a wet suit bottom or clothing that provides equivalent protection (ss Operator’s Guide). Footwear, gloves, and goggles/glasses are recommended.

To Wear

The operator and passenger(s) must wear protective clothing, including:

-A wet suit bottom or thick, tightly woven, snug fitting clothing that provides equivalent protection. Thin bike shorts for example would not be appropriate. Severe internal injuries can occur if water is forced into body cavities as a result of falling into water or being near jet thrust nozzle. Normal swimwear does not adequately protect against forceful water entry into the lower body opening(s) of males or females.

Id. at *2 (emphasis added). The warning was also accompanied by graphics indicating the appropriate attire to be worn by drivers and passengers of the watercraft.

In light of the language advising passengers what to wear when riding on the watercraft, Bombardier moved for partial summary judgment on Plaintiff’s warning claims. The court first found that the warning itself was “clear, specific, and unambiguous” and that it “it accurately, clearly, and unambiguously warned riders, including a passenger, of the foreseeable dangers of catastrophic injury.” Id. at *3. Nevertheless, the Court denied Bombardier’s motion for summary judgment on those grounds due to the placement of the warning. In so doing, the court concluded that because “the Warning was arguably placed where only the driver could readily observe it . . . a jury question exists as to the adequacy of the Warning based upon its placement.” Id. However, in reciting the facts to the case, the court recounted the Plaintiff’s testimony that she did not recall anything that would have prevented her from seeing a warning label.

Further, it seems that the court may have only considered Plaintiff’s vantage point at the time she was riding the watercraft, not at any time beforehand. The opinion does not recount in detail the facts leading up to the Plaintiff’s riding the watercraft. Presumably, though the warning may not have been fully visible to a passenger at the time that the driver was also upon it, it may have been completely visible at the moments immediately prior to either person actually climbing aboard it. The court did not analyze or elaborate upon those issues.

The Court did grant one portion of Bombardier’s motion. The Plaintiff claimed that Bombardier “violated federal regulations, standards, and statutes pertaining to the obligations of consumer product Manufacturers to recall and make modifications to a product after the manufacturer knows or should have known of a defective feature in such product.” The basis of Plaintiff’s claim was that Bombardier assumed the duty to replace the Warning label by virtue of a provision in the Operator’s Guide. In rejecting this claim, the court found that Florida law imposed no such requirement and that Plaintiff “simply place[d] far more weight on this replacement provision than it will bear.” Id.