As we’ve previously mentioned, our editor Jim Dedman is now contributing one monthly post to the North Carolina Law Blog. Last week, his most recent submission was published at that site. The topic: “It’s Hard Out There For A Blog Editor – Strategies to Keep Contributors Interested.” That one hits close to home, as we here know all too well about the perils of maintaining a blog.
The enthusiasm of a new law blogger is unparalleled. When a lawyer decides to blog, he or she has much to say and to offer potential readers. Often, the new legal blogger already has several – perhaps even half a dozen – potential posts in mind. In fact, it is that initial multitude of post ideas which prompts the desire to create a blog in the first place. But, inevitably, as days pass, weeks go by, and weeks become months, the initial joy of blogging – like most other things that once made us happy – becomes a chore. Sadly, the once promising blog evolves from a labor of love to a non-billable business development task, which typically falls to the bottom of the stack. After all, non-billable work – particularly tasks which do not involve direct contact with actual or potential clients – must come second, third, or even fourth to other such plans. This is why so many blogs die early deaths and why the legal blogosphere is full of blog graveyards.
There’s lot’s more, so click here to read the rest, which includes some suggestions on how to keep writers interested.