Powdered Alcohol: A Topsy Turvy History

Recently, Arizona-based Lipsmark, LLC announced plans to begin marketing alcohol in powdered form under the name “Palcohol.” Since that time, the product has been on a roller coaster ride. Several weeks ago, the Alcohol and Tobacco Tax and Trade Bureau (“TTB”) approved the sale of Palcohol. Several days thereafter, the TTB reversed course and claimed that the approval was issued in error. Now, Senator Charles Schumer (NY-D) is asking the Food and Drug Administration (“FDA”) to make certain that the product never finds itself on store shelves, claiming it would become the “Kool-Aid of teen binge drinking.”

So, what is Palcohol, and why has it caused such a fuss? According to the company’s website, Palcohol is a powdered version of vodka, rum, and four cocktails. With the addition of 5 ounces of liquid, Palcohol allegedly becomes a standard mixed drink. The process is nothing new. A U.S. patent was issued for molecular encapsulated alcohol way back in 1974. While the product may seem harmless, Sen. Schumer fears that because it may be sprinkled on food, snorted, and easily concealed, it may appeal to underage drinkers much like Four Loko. We here at Abnormal Use appreciate the concerns. Nonetheless, we think that they may be premature. If it hits the market, Palcohol will be regulated and controlled the same as liquid alcohol. Even if it can be eaten, snorted, or concealed, we fail to see how this will have a significant effect on underage drinking. Whether it is breaking into a parent’s liquor cabinet or sprinkling Palcohol on a bowl of Fruity Pebbles, teens will find their way to alcohol if they want it bad enough. The problems and dangers remain the same. We do not know if Palcohol will make its way to stores. However, Lipsmark claims the TTB’s about-face was due to a labeling error rather than a change of heart on the product. Only time will tell. We expect the day will eventually come when we can all enjoy a shot of rum powder.

Comments are closed.